Privacy policy

1. Data protection at a glance

General Notes

The following notes provide a simple overview of what happens to your personal information when you visit this website. Personal data is all data with which you can be personally identified. Detailed information on data protection can be found in our privacy policy below this text.

Data collection on this website

Who is responsible for the data collection on this website?

The data processing on this website is carried out by the website operator. Your contact details can be found in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected by providing us with it. For example, this can be data that you enter in a contact form.

Other data is collected automatically or with your consent when visiting the website by our IT systems. This is mainly technical data (e.g. Internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior.

What rights do you have with respect to your data?

You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have the right to request the rectification or deletion of this data. If you have given your consent to the processing of data, you can revoke this consent at any time for the future. You also have the right to request, in certain circumstances, the restriction of the processing of your personal data. You shall also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time at the address given in the imprint for further questions on data protection.

Third-party analytics tools and tools

When you visit this website, your browsing behavior can be statistically evaluated. This is mainly done with so-called analysis programmes.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

External hosting

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster's servers. These may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated through a website.

The hoster is used for the purpose of fulfilling the contract to our potential and existing customers (Art. 6 sec. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 sec. 1 lit. f GDPR).

Our Hoster will only process your data to the extent necessary to fulfil its performance obligations and will follow our instructions with regard to this data.

3. General notes and mandatory information

Privacy

The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data are collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating via e-mail) may have security gaps. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The data controller on this website is:

Patrick Eckert
At the Eichwald 11
74934 Reichartshausen

Phone: 01781590091
Email: info@fine-liquids.com

The controller is the natural or legal person who decides alone or jointly with others on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to the collection of data in special cases as well as to direct marketing (Art. 21 GDPR)

IF THE DATA PROCESSING ON THE BASIS OF ART. 6 ABS. 1 LIT. E OR F GDPR, HAVE AT ALL TIMES THE RIGHT, FROM THE RIGHT, FROM THE RESULTS OF YOUR SPECIAL SITUATION, AGAINST THE PROCESSING OF YOUR PERSONAL DATA DISSING; THIS GILT ALSO FOR A PROFILING ON THIS DETERMINATIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU ARE RESIDE, WE WILL NOT MORE PROCESS YOUR PERSONAL DATA, IT IS FOR, WE CAN BE RECOMMENDED FOR THE PROCESSING THAT YOUR INTERESTS, RIGHTS AND FREEDOMS ARE OR THE PROCESSING OF THE RIGHT OF RIGHT RIGHTS (DISCLAIMER TO ART. 21 ABS. 1 GDPR).

WILL BE PERSONAL DATA TO USE FOR DIRECT USE, YOU HAVE THE RIGHT, AT ALL TIMES AGAINST THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF THE PERSONAL DATA; THIS GILT ALSO FOR THE PROFILING, SO FAR IT WITH THE DIRECT APPLICATION IN CONNECTION. IF YOU ARE CONTACTING, YOUR PERSONAL DATA WILL NOT BE USED MORE TO THE PURPOSE OF THE DIRECT PROTECTION (SUMMARY TO ART. 21 ABS. 2 GDPR).

Right to complain to the competent supervisory authority

In the event of breaches of the GDPR, the persons concerned shall have the right to complain to a supervisory authority, in particular in the Member State of their habitual residence, place of work or the place of the alleged infringement. The right to appeal is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically processed on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or requests you send to us as a site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by changing the address line of the browser from "http://" to "https://" and by the lock icon in your browser line.

If SSL or TLS encryption is enabled, the data you submit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after the conclusion of a paid contract, there is an obligation to provide us with your payment data (e.g. account number in case of direct debit), this data will be required for payment processing.

Payment transactions via the usual means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by changing the address line of the browser from "http://" to "https://" and by the lock icon in your browser line.

In the case of encrypted communication, your payment data, which you transmit to us, cannot be read by third parties.

Information, deletion and rectification

Within the scope of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to rectification or deletion of this data. You can contact us at any time at the address given in the imprint for further questions on the subject of personal data.

Right to restrict processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases:

• If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the examination, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data has been/happens unlawfully, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
• If you have filed an objection under Article 21(1) GDPR, a balance must be made between your interests and our interests. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may be processed, except for its storage, only with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

Objection to promotional e-mails

The use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, e.g. by spam e-mails.

4. Data collection on this website

Cookies

Our websites use so-called "cookies". Cookies are small text files and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until your web browser automatically deletes them.

In some cases, cookies from third parties may also be stored on your device when you enter our website (third-party cookies). These enable us or you to use certain services provided by the third-party company (e.g. cookies for the processing of payment services).

Cookies have different functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behaviour or display advertisements.

Cookies that are necessary to carry out the electronic communication process (necessary cookies) or to provide certain functions that you wish for (functional cookies, e.g. for shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) are stored on the basis of Art. 6 sec. 1 lit. f GDPR, unless otherwise stated legal basis. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies has been requested, the storage of the cookies in question is carried out exclusively on the basis of this consent (Art. 6 sec. 1 lit. a GDPR); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and allow cookies only on a case-by-case basis, exclude the acceptance of cookies for certain cases or in general, and enable the automatic deletion of cookies when the browser is closed. When disabling cookies, the functionality of this website may be limited.

Insofar as cookies are used by third parties or for analysis purposes, we will inform you about this separately within the framework of this data protection declaration and, if necessary, request your consent.

Cookie consent with Usercentrics

This website uses Usercentrics' cookie-consent technology to obtain your consent to the storage of certain cookies on your terminal device or to the use of certain technologies and to document them in compliance with data protection. The provider of this technology is Usercentrics GmbH, Rosental 4, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter "Usercentrics").

When you enter our website, the following personal data is transferred to Usercentrics:

• Your consent(s) or the revocation of your consent(s)
• Your IP address
• Information about your browser
• Information about your device
• Time of your visit to the website

Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign you the consents given or their revocation. The data collected in this way is stored until you ask us to delete it, delete the Usercentrics cookie yourself or the purpose for data storage is omitted. Mandatory statutory retention obligations remain unaffected.

Usercentrics is used to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 sec. 1 p. 1 lit. c GDPR.

Contract for order processing

We have signed a contract for order processing with Usercentrics. This is a contract required by data protection law, which ensures that Usercentrics processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• operating system used
• Referrer URL
• Host name of the accessing machine
• Time of server request
• IP address

This data is not merged with other data sources.

The collection of this data is based on Art. 6 sec. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be recorded.

Contact

If you send us enquiries via the contact form, your details from the request form, including the contact details you provide there, will be stored with us for the purpose of processing the request and in case of follow-up questions. We do not share this data without your consent.

The processing of this data is carried out on the basis of Art. 6 sec. 1 lit. b GDPR, provided that your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 sec. 1 lit. f GDPR) or on your consent (Art. 6 sec. 1 lit. a GDPR) if this has been queried.

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage is omitted (e.g. after your request has been processed). Mandatory statutory provisions, in particular retention periods, remain unaffected.

Request by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your request, including any personal data (name, request) resulting from it, will be stored and processed by us for the purpose of processing your request. We do not share this data without your consent.

The processing of this data is carried out on the basis of Art. 6 sec. 1 lit. b GDPR, provided that your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 sec. 1 lit. f GDPR) or on your consent (Art. 6 sec. 1 lit. a GDPR) if this has been queried.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage is omitted (e.g. after your request has been processed). Mandatory statutory provisions, in particular statutory retention periods, remain unaffected.

Registration on this website

You can register on this website to take advantage of additional features on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The required information requested during registration must be provided in full. Otherwise, we will refuse registration.

For important changes, for example in the scope of the offer or in the case of technically necessary changes, we use the e-mail address provided at the time of registration to inform you in this way.

The processing of the data entered at the time of registration is carried out for the purpose of carrying out the user relationship established by the registration and, if necessary, for the initiation of further contracts (Art. 6 sec. 1 lit. b GDPR).

The data collected during registration will be stored by us as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

Registration with Facebook Connect

Instead of registering directly on this website, you can register with Facebook Connect. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data will also be transferred to the USA and other third countries.

If you choose to register with Facebook Connect and click on the "Login with Facebook" /"Connect with Facebook" button, you will be automatically redirected to the Facebook platform. There you can log in with your usage data. This will link your Facebook profile to this website or our services. This link gives us access to your data stored on Facebook. These are mainly:

• Facebook name
• Facebook profile and cover image
• Facebook cover image
• Email address stored on Facebook
• Facebook ID
• Facebook Friends Lists
• Facebook Likes ("Like Me")
• Birthday
• Sex
• Country
• Language

This data is used to set up, deploy, and personalize your account.

Registration with Facebook-Connect and the associated data processing operations are based on your consent (Art. 6 sec. 1 lit. a GDPR). You can revoke this consent at any time with effect for the future.

For more information, see the Facebook Terms of Service and Facebook Privacy Policy. These can be found at: https://de-de.facebook.com/about/privacy/ and https://de-de.facebook.com/legal/terms/.

Comment function on this website

For the comment function on this page, in addition to your comment, information about the time the comment is created, your e-mail address and, if you do not post anonymously, the username you have chosen will be saved.

Storage of the IP address

Our comment function stores the IP addresses of the users who write comments. Since we do not review comments on this website before activation, we need this data in order to be able to take action against the author in case of violations of the law such as insults or propaganda.

Subscribe to comments

As a user of the site, you can subscribe to comments after signing in. You will receive a confirmation email to verify that you are the owner of the e-mail address provided. You can unsubscribe from this function at any time via a link in the info mails. The data entered as part of subscribing to comments will be deleted in this case; however, if you have provided this data to us for other purposes and elsewhere (e.g. ordering newsletters), this data will remain with us.

Storage time of comments

The comments and related data (e.g. IP address) are stored and remain on this website until the commented content has been completely deleted or the comments need to be deleted for legal reasons (e.g. offensive comments).

Legal basis

The comments are stored on the basis of your consent (Art. 6 sec. 1 lit. a GDPR). You can revoke your consent at any time. An informal message by e-mail to us is sufficient for this purpose. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

5. Social media

Facebook Plugins (Like & Share Button)

Plugins of the social network Facebook are integrated on this website. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data will also be transferred to the USA and other third countries.

You can recognize the Facebook plugins by the Facebook logo or the "Like" button on this website. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When you visit this website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited this website with your IP address. If you click on the Facebook "Like" button while you are logged into your Facebook account, you can link the contents of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, do not receive any knowledge of the content of the transmitted data as well as their use by Facebook. For more information, see Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation.

If you do not want Facebook to be able to associate your visit to this website with your Facebook user account, please log out of your Facebook user account.

The use of the Facebook plugins is based on Art. 6 sec. 1 lit. f GDPR. The website operator has a legitimate interest in the widest possible visibility on social media. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 sec. 1 lit. a GDPR; consent can be revoked at any time.

Twitter Plugin

Functions of the Twitter service are integrated on this website. These features are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Re-Tweet" feature, the websites you visit are linked to your Twitter account and made known to other users. Data is also transferred to Twitter. We would like to point out that we, as the provider of the pages, do not receive any knowledge of the content of the transmitted data as well as their use by Twitter. For more information, see Twitter's privacy policy at: https://twitter.com/de/privacy.

The use of the Twitter plugin is based on Art. 6 sec. 1 lit. f GDPR. The website operator has a legitimate interest in the widest possible visibility on social media. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 sec. 1 lit. a GDPR; consent can be revoked at any time.

You can change your Twitter privacy settings in the account settings under https://twitter.com/account/settings.

Pinterest Plugin

On this website we use social plugins of the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA ("Pinterest").

When you visit a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may include your IP address, the address of the websites visited, which also contain Pinterest features, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies.

The storage and analysis of the data is carried out on the basis of Art. 6 sec. 1 lit. f GDPR. The website operator has a legitimate interest in the widest possible visibility on social media. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 sec. 1 lit. a GDPR; consent can be revoked at any time.

For more information about the purpose, scope and further processing and use of the data by Pinterest, as well as your rights and ways to protect your privacy, please see Pinterest's privacy policy: https://policy.pinterest.com/de/privacy-policy.

6. Analysis tools and advertising

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. In this case, the website operator receives various usage data, such as page views, length of stay, operating systems used and origin of the user. Google may aggregate this data into a profile that is assigned to the respective user or device.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

The use of this analysis tool is based on Art. 6 sec. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user behaviour in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 sec. 1 lit. a GDPR; consent can be revoked at any time.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how to handle user data at Google Analytics, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-Commerce Tracking

This website uses the "E-Commerce Tracking" feature of Google Analytics. With the help of e-commerce tracking, the website operator can analyze the purchasing behavior of website visitors to improve their online marketing campaigns. This records information such as orders placed, average order values, shipping costs, and the time from the view to the purchase of a product. This data can be summarized by Google under a transaction ID, which is assigned to the respective user or his device.

Storage time

User-level and event-level data stored by Google that is linked to cookies, user IDs (e.g. user ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) will be anonymised or deleted after 14 months. Details can be found at the following link: https://support.google.com/analytics/answer/7667196?hl=de

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display ads in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). In addition, targeted advertisements can be played based on the user data available at Google (e.g. location data and interests) (target group targeting). As a website operator, we can quantitatively evaluate this data, for example by analyzing which search terms have led to the display of our advertisements and how many advertisements have resulted in corresponding clicks.

The use of Google Ads is based on Art. 6 sec. 1 lit. f GDPR. The website operator has a legitimate interest in the most effective marketing of its products services.

Google AdSense (not personalized)

This website uses Google AdSense, a service for integrating ads. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in "non-personalized" mode. Therefore, unlike personalized mode, the ads are not based on your previous user behavior and no user profile is created by you. Instead, so-called "contextual information" is used in the selection of advertising. For example, the ads you select will depend on your location, the content of the site you're on, or your current search terms. For more on the differences between personalized and non-personalized targeting with Google AdSense, see: https://support.google.com/adsense/answer/9007336.

Please note that cookies or similar recognition technologies (e.g. device fingerprinting) can also be used when using Google Adsense in non-personalised mode. These are used to combat fraud and abuse, according to Google.

The use of AdSense is based on Art. 6 sec. 1 lit. f GDPR. The website operator has a legitimate interest in the most effective marketing of its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 sec. 1 lit. a GDPR; consent can be revoked at any time.

Google has certification under the "EU-US Privacy Shield". The Privacy Shield is an agreement between the European Union and the United States to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the Privacy Shield is committed to complying with these privacy standards.

You can customize your advertising settings independently in your user account. To do this, click on the following link and log in: https://adssettings.google.com/authenticated.

For more information on Google's advertising technologies, click here:
https://policies.google.com/technologies/ads
https://www.google.de/intl/de/policies/privacy/.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can detect whether the user has performed certain actions. For example, we can evaluate which buttons on our website have been clicked and how often and which products have been viewed or purchased most frequently. This information is used to generate conversion statistics. We learn the total number of users who clicked on our ads and what actions they did. We do not receive any information that we can use to personally identify the user. Google itself uses cookies or similar recognition technologies to identify it.

The use of Google Conversion Tracking is based on Art. 6 sec. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user behaviour in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 sec. 1 lit. a GDPR; consent can be revoked at any time.

For more information about Google Conversion Tracking, see Google's Privacy Policy: https://policies.google.com/privacy?hl=de.

Google DoubleClick

This website uses features of Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland, (hereinafter "DoubleClick").

DoubleClick is used to show you interest-based ads across the Google advertising network. The ads can be adapted to the interests of the respective viewer with the help of DoubleClick. For example, our ads may appear in Google search results or in advertising banners associated with DoubleClick.

In order to be able to display interest-oriented advertisements to users, DoubleClick must be able to recognize the respective viewer and assign to him his visited websites, clicks and other information about user behavior. For this purpose, DoubleClick uses cookies or similar recognition technologies (e.g. device fingerprinting). The collected information is combined into a pseudonymous user profile in order to display interest-oriented advertising to the user concerned.

The use of Google DoubleClick is in the interest of targeted advertising measures. This constitutes a legitimate interest within the meaning of Article 6 (1) lit. f GDPR. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 sec. 1 lit. a GDPR; consent can be revoked at any time.

For more information about how to object to the ads that Google displays, see the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

Facebook Pixel

This website uses Facebook's visitor action pixels to measure the conversion of the visitor action. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data will also be transferred to the USA and other third countries.

This allows the behavior of page visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and to optimize future advertising measures.

The data collected is anonymous to us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy. This allows Facebook to run ads on Facebook sites as well as outside of Facebook. This use of the data cannot be influenced by us as a site operator.

The use of Facebook pixels is based on Art. 6 sec. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising activities including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 sec. 1 lit. a GDPR; consent can be revoked at any time.

You can find further information on protecting your privacy in Facebook's privacy policy: https://de-de.facebook.com/about/privacy/.

You can also turn off the Custom Audiences remarketing feature in the Ad Settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the Website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

7. Newsletter

Newsletter data

If you wish to receive the newsletter offered on the website, we require you to provide an e-mail address as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data are not collected or only on a voluntary basis. We use this data exclusively for the sending of the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form is carried out exclusively on the basis of your consent (Art. 6 sec. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the "Unsubscribe" link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data stored by you for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you are sent out of the newsletter and deleted from the newsletter distribution list after the newsletter has been unsubscribed. Data stored for other purposes remain unaffected by this.

After you have left the newsletter distribution list, your e-mail address may be stored in a blacklist with us or the newsletter service provider in order to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 sec. 1 lit. f GDPR). The storage in the blacklist is not limited in time. You may object to the storage if your interests outweigh our legitimate interest.

CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service that organizes and analyzes newsletter delivery. The data you enter for newsletter purchase (e.g. e-mail address) is stored on CleverReach's servers in Germany and Ireland.

Our newsletters sent with CleverReach allow us to analyse the behaviour of the newsletter recipients. Among other things, you can analyze how many recipients have opened the newsletter message and how often which link has been clicked on in the newsletter. With the help of the so-called conversion tracking, it can also be analyzed whether a pre-defined action (e.g. purchase of a product on this website) has taken place after clicking on the link in the newsletter. For more information about data analysis by CleverReach newsletters, please visit: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

The data processing is based on your consent (Art. 6 sec. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

If you don't want CleverReach analysis, you need to unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly from the website.

The data stored by you for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you are sent out of the newsletter and deleted from the newsletter distribution list after the newsletter has been unsubscribed. Data stored for other purposes remain unaffected by this.

After you have left the newsletter distribution list, your e-mail address may be stored in a blacklist with us or the newsletter service provider in order to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 sec. 1 lit. f GDPR). The storage in the blacklist is not limited in time. You may object to the storage if your interests outweigh our legitimate interest.

For more information, see CleverReach's Privacy Policy at: https://www.cleverreach.com/de/datenschutz/.

Conclusion of a contract for order processing

We have concluded a contract with the provider of CleverReach for order processing and fully implement the strict requirements of the German data protection authorities when using CleverReach.

8. Plugins and tools

YouTube with enhanced privacy

This website integrates videos from YouTube. The site is operated by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in advanced privacy mode. According to YouTube, this mode does not allow YouTube to store information about visitors to this website before they watch the video. However, the extended data protection mode does not necessarily exclude the transfer of data to YouTube partners. This way, youTube connects to the Google DoubleClick network, regardless of whether you're watching a video.

As soon as you start a YouTube video on this website, a connection is made to the servers of YouTube. The YouTube server will be informed which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, after starting a video, YouTube can store various cookies on your device or use similar recognition technologies (e.g. device fingerprinting). In this way, YouTube can receive information about visitors to this website. This information is used, among other things, to collect video statistics, improve usability and prevent fraud.

If necessary, after starting a YouTube video, further data processing operations may be triggered, over which we have no influence.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Article 6 (1) lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 sec. 1 lit. a GDPR; consent can be revoked at any time.

For more information about youTube's privacy policy, see their privacy policy at: https://policies.google.com/privacy?hl=de.

Vimeo

This website uses plugins of the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our vimeo video sites, you connect to Vimeo's servers. The Vimeo server will be informed which of our pages you have visited. Vimeo also obtains your IP address. This also applies if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the United States.

If you are logged in to your Vimeo account, you allow Vimeo to assign your browsing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.

Vimeo uses cookies or similar recognition technologies (e.g. device fingerprinting) to recognise website visitors.

The use of Vimeo is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Article 6 (1) lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 sec. 1 lit. a GDPR; consent can be revoked at any time.

Vimeo is certified according to the EU-US Privacy Shield, which is designed to ensure the processing of personal data in the US in accordance with EU standards.

For more information on how to handle user data, see Vimeo's privacy policy at: https://vimeo.com/privacy.

Google Web Fonts

This page uses so-called web fonts provided by Google to provide uniform appearance of fonts. When you visit a page, your browser loads the required web fonts into their browser cache to display text and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This will inform Google that this website has been accessed via your IP address. The use of Google WebFonts is based on Art. 6 sec. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform representation of the typeface on its website. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 sec. 1 lit. a GDPR; consent can be revoked at any time.

If your browser does not support Web Fonts, a default font will be used by your computer.

For more information about Google Web Fonts, see https://developers.google.com/fonts/faq and Google's Privacy Policy: https://policies.google.com/privacy?hl=de.

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

the aim of reCAPTCHA is to verify that data entry on this website (e.g. in a contact form) is carried out by a human being or by an automated program. To this end, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, duration of stay of the website visitor on the website or mouse movements made by the user). The data collected during the analysis will be forwarded to Google.

The reCAPTCHA analyses run completely in the background. Site visitors are not advised that an analysis is taking place.

The storage and analysis of the data is carried out on the basis of Art. 6 sec. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and spam. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 sec. 1 lit. a GDPR; consent can be revoked at any time.

For more information about Google reCAPTCHA, please refer to the Google Privacy Policy and Google Terms of Use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

9. Online Marketing and Partner Programs

Amazon Partner Program

The operators of this website participate in the Amazon EU Partner Program. This website uses Amazon to include advertisements and links to Amazon.de's page where we can make money from advertising reimbursement. Amazon uses cookies or similar recognition technologies (e.g. device fingerprinting) to understand the origin of the orders. This allows Amazon to recognize that you have clicked the partner link on this website.

The storage and analysis of the data is carried out on the basis of Art. 6 sec. 1 lit. f GDPR. The website operator has a legitimate interest in the correct calculation of its affiliate compensation. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 sec. 1 lit. a GDPR; consent can be revoked at any time.

For more information about Amazon's data usage, see Amazon's privacy policy: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.

10. eCommerce and payment providers

Processing data (customer and contract data)

We collect, process and use personal data only to the extent that they are necessary for the establishment, content or change of legal relationship (stock data). This is done on the basis of Article 6(1) lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures. We collect, process and use personal data about the use of this website (usage data) only to the extent necessary to enable or bill the user to use the service.

The collected customer data will be deleted after the conclusion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

Data transfer at the conclusion of the contract for online shops, dealers and goods dispatch

We only transmit personal data to third parties if this is necessary in the context of contract processing, for example to the companies entrusted with the delivery of the goods or to the credit institution entrusted with the payment processing. Further transmission of the data will not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without express consent, for example for the purposes of advertising.

The basis for the data processing is Art. 6 sec. 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.

Data transfer at the time of conclusion of the contract for services and digital content

We only transmit personal data to third parties if this is necessary in the context of contract processing, for example to the credit institution entrusted with the payment processing.

Further transmission of the data will not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without express consent, for example for the purposes of advertising.

The basis for the data processing is Art. 6 sec. 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.

Paypal

On this website we offer payment via PayPal. The provider of this payment service is PayPal (Europe) S.A.R.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

If you select the payment via PayPal, the payment details you enter will be transmitted to PayPal.

The transmission of your data to PayPal is based on Art. 6 sec. 1 lit. a GDPR (consent) and Art. 6 sec. 1 lit. b GDPR (processing for the performance of a contract). You have the option to revoke your consent to data processing at any time. Revocation does not affect the effectiveness of past data processing operations.