EVIAN | Edition vintage Paul Smith 2010

collectible

EVIAN | Edition vintage Paul Smith 2010

Paul Smith, the English fashion czar, has been drinking evian since he was 12 and therefore it was something very special for him to present his favorite water in a new look.

Sir Paul Smith, long since knighted by the Queen, sees fashion with a wink. His designs are unmistakable with his famous, colorful stripe pattern: cars, sports equipment, handbags, interiors, fragrance flacons and now the Evian bottle. Its playful design emphasizes the lightness and purity of the famous French water. Both complement each other perfectly, as they stand for "live young". For fashion icon Smith, youthfulness isn't just a matter of age, it's a matter of attitude. The neck of the bottle is entwined with playful, delicate stripes in whimsical, delightful colors of green, orange, red and blue, giving the evian Special Edition a certain light-heartedness.

Take a strong brand with a rich history, a brand that has transcended the changing times without deviating much from its core values ​​and design. How can you give it a new twist, improve perception and present it from a different angle? Add a human. Add a charismatic individual who isn't too far removed from the product. One that fits. One like Paul Smith.

The style of a design icon and the youthful spirit of Evian have combined 2010 into a lively bottle for the most beautiful occasions. Paul Smith is known for his fun and upbeat attitude. Together with evian he has launched a new limited edition bottle that represents energetic youth and style. Gorgeous with bright colors that pay homage to the designer's famous stripes; Paul Smith has creatively captured the purity of the natural mineral water from the Alps in his own way.

Paul Smith states; “Youth is not only a question of age, but also a question of attitude. When I started the designs I wanted to use nice, bright and fun colors because life is about living young, being youthful and enjoying yourself everyday. The design is the embodiment of Evian. “Elegant and colourful, the new limited edition by Paul Smith for evian Limited Edition offers the right touch of chic and fun for any festive event. The limited edition by Paul Smith is sold out worldwide and is only available from us in limited quantities.

A beautiful glass bottle with colorful stripes on the top printed with organic ink!

ABOUT evian

Pure elegance, purity and an inimitable taste are characteristic of evian. The natural, still mineral water comes from the Cachat spring in Évian-les-Bains, a spa town in the French Alps. The spring is surrounded by a 70,000 hectare nature reserve and no external influences can falsify the purity of evian. Filtered through the rocks of the French Alps for 15 years, the low-sodium evian offers a naturally pure taste experience thanks to its balanced mineral content. It is the most drunk mineral water in the world.

ABOUT the vision

At the 2015 UN climate conference in Paris, evian set itself the goal of becoming CO2-neutral by 2017. An important milestone on this path was the conversion of the plant in Evian-les-Bains. From now on, the new plant will make an important contribution to the overriding goal of the brand.

The climate neutrality of the plant was achieved through a variety of interlocking measures, such as the commissioning of a biogas plant. The plant now obtains all of its own energy from this newly built facility.

The area of ​​the modernized plant amounts to a total of 130,000 square meters. Among other things, ten new production lines and one of the largest private train stations in France are located on this site.

The Carbon Trust certifies that the plant is carbon neutral. By providing advice and controlling, the company helps other companies, governments and organizations to reduce their CO2 emissions and operate more resource-efficiently.

Source: Danone Waters Germany GmbH | danone-waters.de

750ml still