EVIAN-VEST | Paul Smith Edition 2010

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Collector's item

EVIAN-VEST | Paul Smith Edition 2010

Paul Smith, the English fashion tsar, has been drinking Evian since he was 12 years old, so it was very special for him to present his favorite water in a new look.

Sir Paul Smith, who was knighted by the Queen long ago, sees fashion with a twinkle in his eye. His designs are unmistakable thanks to his famous, colorful stripe pattern: cars, sports equipment, handbags, interiors, fragrance bottles and now the Evian bottle. His playful design underlines the lightness and purity of the famous French water. Both complement each other perfectly, as they stand for "live young". For fashion icon Smith, youth is not just a matter of age, but rather a matter of attitude. Playfully delicate stripes in cheerful, delightful colors of green, orange, red and blue encircle the neck of the bottle and give the Evian Special Edition a certain lightheartedness.

Take a strong brand with a long history, a brand that has transcended the changing times without deviating much from its core values ​​and design. How can you give it a new spin, improve perception and present it from a different angle? Add a human. Add a charismatic human who is not too far removed from the product. One who fits. One like Paul Smith.

The style of a design icon and the youthful spirit of Evian came together in 2010 to create a vibrant bottle for the most special occasions. Paul Smith is known for his fun and optimistic attitude. Together with Evian he has launched a new limited edition bottle that represents energetic youth and style. Beautifully designed with bright colors that pay tribute to the designer's famous stripes, Paul Smith has creatively captured the purity of the natural mineral water from the Alps in his own way.

Paul Smith states; "Youth is not just a question of age, it is also a question of attitude. When I started the designs, I wanted to use beautiful, bright and fun colors because life is about living young, being youthful and enjoying yourself every day. The design is the embodiment of Evian. "Elegant and colorful, the new limited edition by Paul Smith for Evian Limited Edition offers the right touch of chic and fun for any festive event. The limited edition by Paul Smith is sold out worldwide and is only available in limited quantities here.

A beautiful glass bottle with colorful stripes on the top, printed with organic ink!

ABOUT evian

Pure elegance, purity and an inimitable taste are characteristic of Evian. The natural, Still mineral water comes from the Cachat spring in Évian-les-Bains, a spa town in the French Alps. The spring is surrounded by a 70,000 hectare nature reserve and no external influences can distort the purity of Evian. Filtered through the rocks of the French Alps for 15 years, the low-sodium Evian offers a naturally pure taste experience thanks to its balanced mineralization. It is the most widely consumed mineral water in the world.

ABOUT the vision

As part of the 2015 UN Climate Change Conference in Paris, Evian set itself the goal of becoming CO2 neutral by 2017. An important milestone on this path was the conversion of the plant in Evian-les-Bains. The new plant is therefore now making an important contribution to the brand's overarching goal.

The plant's climate neutrality was achieved through a variety of interlocking measures, such as the commissioning of a biogas plant. The plant now obtains all of its own energy from this newly built plant.

The modernized plant covers a total area of ​​130,000 square meters. This site includes ten new production lines and one of the largest private train stations in France.

The plant's carbon neutrality is certified by the Carbon Trust. The company helps other companies, governments and organizations to reduce their carbon emissions and operate in a more resource-efficient manner through consulting and controlling.

Source: Danone Waters Deutschland GmbH | danone-waters.de

750ml Still