The legend from Slovenia since 1647

ROI

premium water | Finewater

ROI is incomparable. No other naturally occurring mineral water in the world can boast such properties. Nevertheless, the famous water from Rogaška Slatina in Slovenia is embedded in centuries of history.

The spring itself is over 8000 years old and its unique geological conditions create the most magnesium-rich mineral water on our planet.

The history:
According to mythology, in Rogaška, Slovenia, the winged horse Pegasus struck the ground with his hoof on Apollo's orders, opening the spring. At that solemn moment Apollo spoke:

"Here now springs the source of health and the true power of the gods. Drink from this Roitschocrene spring instead of Hippocrene.”

The archives of the local parish church show that by the year 1300 it was already known that the spring water was conducive to longer life. The first chemical analysis of water was presented in 1572 by Leonhard Thurneysser in his work Pison. According to legend, in 1665 Count PetarZrinski drank the water while hunting which miraculously cured his ailments and led to him introducing ROI to the entire European royal family. Thereupon examined 1680 Dr. Paul de Sorbait, court physician, professor at the medical faculty in Vienna and personal physician to Emperor Leopold I and Empress Eleonor, the wondrous water. He described it in his book Praxis Medicae and cured his patients with this water until full recovery without further use of medicines and gained international fame. Due to the amazing healing effects, he gave the Slovenian water the name "Göttertrank", in English "The God Potion".

As early as 1687, Joannes Benedict Gründerel wrote the first and only monograph on water in Europe, of course the writing only dealt with ROI.

A good hundred years later and still 200 years before our time, the price for a single bottle of ROI was the equivalent of €12 or more. Due to the high price, fakes came onto the market, so Empress Maria Theresa decreed in 1774 that every bottle from Rogaška should be provided with a label, including the year of bottling and a symbol that changes every year. The price also had to be published in the Viennese newspapers in order to control the uncontrolled growth.

Let's get a little closer to the present and take a look at Chicago, where the water was awarded a quality medal at the World's Fair in 1893 and, next to Selters and Vichy, was voted the third best water in the world.

"As with wine, it's not just the qualities that you can perceive, but also the history."
Michael Masha
Founder of the Fine Water Society

The source:
The springs are located in the middle of the most tectonically diverse areas of Slovenia and feature three regional faults: Alps, Dinaric Alps, Pannonia Basin. The oldest rock layer is around 285 million years old.

This unique geological-hydrogeological interaction brings the extremely special mineral water up from a depth of 300 meters, enriched with magnesium, calcium, sulfates and bicarbonates.

Using radiocarbon dating, the artesian spring water is estimated to be around 8,000 years old, and the naturally aerated water rises to the surface without the aid of pumps, propelled by the carbon dioxide it contains.

Charles VI, Emperor of the Holy Roman Empire, granted the Viennese Association of Pharmacists the concession to use the spring in 1721, combined with the first technical intervention, the spring took on the appearance of a fountain.

Ferdinand Attems bought the land around the springs in 1803 and founded the spa town and with it the Rogaška Spa Resort.

Health:
The unique ROI sparkling water offers different health effects depending on the way you drink it. Drink it quickly and warmly to speed up bowel movements or slowly and coolly to increase mineral absorption. Because magnesium is responsible for regulating the entire nervous and muscular system, the world's most magnesium-rich mineral water is the ideal complement to an upscale lifestyle with many benefits when consumed in moderation. Excessive amounts of ROI can be laxative.

"Think about it! Way more electrolytes than Gatorade! But it's from Mother Nature!"
Martin Giant
World's leading water sommelier

The taste:
ROI benefits from one of the highest total mineral content (TDS) of any bottled water in the world. Its huge mineral content brings a distinct, rich and voluminous flavor to the table. The elements are in harmonious balance and easily absorbable by the body in a soluble form.

"This is strong water"
Evan Ghang
buzz feed

"ROI is like a cognac to me" // "I always call it the Big Boy"
Martin Giant
World's leading water sommelier

Design:
With the amendment of Roitschocrene to ROI, there was also a new philosophy in terms of design and dealing with history. In 2011, you just realized what you were dealing with and it was soon winning the prestigious awards for design and taste from the Fine Water Society and other institutions year after year.

Exclusivity:
ROI is offered exclusively by FINE LIQUIDS in Germany and Europe. The water is incredibly in demand and yet strictly limited to protect the source. FINE LIQUIDS is thus the first retailer in Europe to offer the water at all.

ROI is a member of the Fine Water Society .

500ml 1 Bottle ROI

Text Patrick Eckert, FINE LIQUIDS | Sources: Michael Mascha, Fine Water Society & www.roiwater.ae