EVIAN | Edition year Alexander Wang 2016

EVIAN | Edition vintage Alexander Wang 2016 white

The sold out...

For the ninth time, evian has teamed up with a world-renowned fashion designer to create a one-of-a-kind limited edition bottle. Alexander Wang's design was available in two versions, both bearing the barcode characteristic of Wang's designs - one in black and one in white.

The natural purity of evian is visualized by the puristic design and the space between the barcode strips.

ABOUT Alexander Wang

Alexander Wang was born and raised in San Francisco. He later moved to New York City, where he attended Parsons School of Design. In 2005 he launched his first label. The first collection consisted of knitwear in six silhouettes that could be worn by both men and women. In Spring 2007, Alexander Wang designed a full line of ready-to-wear for women, which he debuted on the runway in Fall 2007.

In 2008, Wang received a great honor: He received the Vogue/CFDA Fashion Fund. In 2009 he received great recognition from his peers by being voted Swarovski Womenswear Designer of the Year. In 2011, GQ magazine recognized him as the best menswear designer of the year. At the same time, the CFDA recognized him as the best accessory designer in the same year.

Alexander Wang opened his first flagship store in February 2011 in SoHo, NYC. This was followed by openings in Beijing and Tokyo. Today there are already more than 25 shops worldwide.

The essence of Alexander Wang's brand is the sensitive reflection of contrasts that move seamlessly between sophistication and imperfection. His collections have an unaffected view of fashion and reflect a sense of lightness. The designer is famous for his irreverent approach and his constant, ongoing and contextual evolution of the urban uniform. In addition to overseeing his eponymous label, Alexander Wang has been creative director of Balenciaga since December 2012.

THE interviews

Interview with evian

What qualities of Alexander Wang particularly impressed you and ultimately led to the cooperation coming about?
The architectural precision and minimalism of his collections drew our attention to him. We were keen to work with him to see how he would visualize the natural purity of evian®.

Is choosing a young American designer an advantage to work with?
Every year we try to work with designers who have established themselves in the high-end segment and with whom our consumers have a relationship. It is the worldwide reputation of Alexander Wang's values ​​and his unique designs that fascinate us. His collections have a high recognition value and at the same time form the heart of our collaboration.

Alexander Wang has his roots in NYC. Is this reflected in the design?
The designer's roots are actually visible through the contrast between black and white. This contrast represents the natural purity of evian® in a New York way.

Interview with Alexander Wang

How did you feel designing a bottle?
When it comes to fashion, I've always had quite pragmatic views. I focus on pieces that you wear every day and try to transform them into something special. evian® natural mineral water is something you drink every day. Using linear, highly graphic elements, we tried to make the already iconic evian® bottle unique through our designs.

What is your interpretation of the evian slogan "live young"?
Youth and feeling young is nothing to do with age, but with attitude - "live young" reflects this feeling. Someone recently asked me if there was a word that describes me. Of course, it's impossible to describe yourself in one word, but the word "energy" was the first thing that came to mind. I'm very attracted to the energy of youth. The disrespect, the intrinsic motivation to push boundaries. I'm always thinking about the next project, the next step, and it's this freshness that excites and fills me with energy.

What is the idea behind the design?
We wanted to design clean, architectural lines that represent purity and purism. At the same time, we wanted to work with the reflections and dynamics of natural mineral water.

The barcode logo is something that we have incorporated into our collections in different ways. We wanted to put it in a new context through this bottle. It plays with the idea of ​​branding. A barcode is a simple tool for identification and we combined it with the Alexander Wang logo and strong graphic elements.

So it became a unique barcode-logo hybrid; after all, the lines give the impression that the logo is running within them.

Why did you create two bottle designs? How are they related?
I like to work with opposites, also by combining them. My collections play with the duality between sophistication and imperfection. For example, I interpret something that is very classic in a modern way. I put something masculine next to something feminine. I associate something prudish with something provocative. Contrasts create tensions that allow something new to develop or allow people to see things from a different perspective. We wanted to continue this interaction of contrasts, so we designed a black and a white version of the bottle.

Source: Danone Waters Germany GmbH | danone-waters.de

750ml Still 1 bottle black or white