EVIAN-VEST | Edition Alexander Wang 2016

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EVIAN-VEST | Edition year Alexander Wang 2016 black

The sold out...

For the ninth time, evian has collaborated with a world-renowned fashion designer to create a unique limited edition bottle. Alexander Wang's design was available in two versions, both bearing the barcode that is characteristic of Wang's designs - one in black and one in white.

The natural purity of evian is visualized by the puristic design as well as by the spaces between the barcode strips.

ABOUT Alexander Wang

Alexander Wang was born and raised in San Francisco. He later moved to New York City, where he attended the Parsons School of Design. He launched his first label in 2005. The first collection consisted of knitwear in six silhouettes that could be worn by both men and women. In spring 2007, Alexander Wang designed a complete ready-to-wear line for women, which he first presented on the runway in fall 2007.

In 2008, Wang received a great honor when he was awarded the Vogue/CFDA Fashion Fund. In 2009, he received great recognition from his peers when he was named Swarovski Womenswear Designer of the Year. In 2011, he was named Best Designer of the Year for Men's Fashion by GQ magazine. At the same time, CFDA honored him as Best Accessory Designer that same year.

Alexander Wang opened his first flagship store in SoHo, NYC in February 2011. This was followed by openings in Beijing and Tokyo. Today there are already more than 25 stores worldwide.

The essence of Alexander Wang's brand is the sensitive reflection of contrasts that move seamlessly between sophistication and imperfection. His collections have an unpretentious view of fashion and reflect a sense of lightness. The designer is famous for his irreverent approach and his constant and contextual evolution of the urban uniform. In addition to the responsibilities of his eponymous label, Alexander Wang has been the creative director of Balenciaga since December 2012.

THE interviews

Interview with evian

Which qualities of Alexander Wang particularly impressed you and ultimately led to the collaboration?
The architectural precision and minimalism of his collections caught our attention and we were keen to work with him to see how he would visualise the natural purity of evian®.

Is the choice of a young American designer an advantage for the collaboration?
Every year we try to work with designers who have established themselves in the high-end segment and with whom our consumers have a relationship. It is the global reputation of Alexander Wang's values ​​and his unique designs that fascinate us. His collections are highly recognizable and at the same time are the heart of our collaboration.

Alexander Wang has his roots in NYC. Is that reflected in the design?
The designer's roots are indeed visible through the contrast between black and white. This contrast represents the natural purity of evian® in a New York way.

Interview with Alexander Wang

How did you feel about designing a bottle?
When it comes to fashion, I have always had quite pragmatic views. I focus on pieces that you wear every day and try to transform them to make them special. evian® natural mineral water is something you drink every day. We used linear, highly graphic elements, trying to make the already iconic evian® bottle unique through our designs.

What is your interpretation of the evian slogan “live young”?
Youth and feeling young is not something that has to do with age, but with personal attitude - "live young" reflects this feeling. Recently, someone asked me if there is a word that describes me. Of course, it is impossible to describe yourself in one word, but the word "energy" was the first thing that came to mind. I am very attracted to the energy of youth. The irreverence, the intrinsic motivation to push boundaries. I am always thinking about the next project, the next step and it is this freshness that excites me and fills me with energy.

What is the idea behind the design?
We wanted to design clean, architectural lines that represent purity and purism. At the same time, we wanted to work with the reflections and dynamics of the natural mineral water.

The barcode logo is something we have incorporated into our collections in different ways. We wanted to put it in a new context through this bottle. It plays with the idea of ​​branding. A barcode is a simple tool for identification and we have combined it with the Alexander Wang logo and strong graphic elements.

This made it a unique barcode-logo hybrid; the lines give the impression that the logo is running through them.

Why did you create two bottle designs? How are they connected?
I like working with opposites, and also by combining them. My collections play with the duality between sophistication and imperfection. For example, I give something that is very classic a modern interpretation. I put something masculine next to something feminine. I combine something prudish with something provocative. Contrasts create tensions that give space for something new to develop or allow people to see things from a different perspective. We wanted to continue this interaction of contrasts and therefore designed a black and a white version of the bottle.

Source: Danone Waters Deutschland GmbH | danone-waters.de

750ml Still 1 bottle black or white