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Water Knows No Borders: Mineral Water Day 2024

Water Knows No Borders: Mineral Water Day 2024

Today is Mineral Water Day - and we are celebrating an element that many of us take for granted, but which has enormous significance and power. Water knows no boundaries. It is an element that unites and yet at the same time divides. And it is precisely in these tensions that its global significance lies.

In the Middle East, for example in the areas of Israel and Gaza, we can see how relevant and conflict-ridden water can become. Israel has built up a strong water infrastructure and is investing in technologies for seawater desalination and water treatment. In Gaza, however, the situation is completely different: Water shortages and poor water quality are a burden on the people, and the issue often becomes a political pawn. This shows how water can be both a means of survival and an instrument of control.

Mineral Water Day reminds us that this resource must be protected and used sustainably. Many premium water brands that I represent come from family businesses that are trying to keep their sources clean and offer sustainable alternatives under challenging conditions. It's more than just a product - it's a responsibility to nature and to people.

Let's take responsibility together and promote awareness of water - whether from a bottle or directly from the source.

#WorldWaterDay #MineralWaterDay #WaterKnowsNoBorders #WaterForAll #MiddleEast #IsraelAndGaza #Sustainability #FineLiquids #Responsibility #WaterCrisis #DrinkingWater #EnvironmentalProtection #NatureProtect

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