MHD goods - collector's item

EVIAN | Edition year Lacroix 2017 Rouge

Creative anniversary with Christian Lacroix 2017

On the occasion of the tenth anniversary of the evian Limited Edition, evian and Christian Lacroix are working together again.

For the tenth time, evian and a world-famous fashion designer have come together to create an exclusive limited edition in the form of a specially designed glass bottle for evian . For this special anniversary, evian once again @4I1O8 the designer "on board" with whom this unique fusion of fashion and natural mineral water from the French Alps began: Christian Lacroix.

In 2007, the two brands brought together a vision: to combine the natural purity of natural mineral water with the creativity of fashion designers. This paved the way for the cooperation between evian and numerous excellent designers.

To celebrate this success story, Christian Lacroix has reinvented the paseo pattern as an homage to the live young spirit of evian . The delicate stick design, actually mostly found in haute couture, was used for the first time outside of the Christian Lacroix fashion collection on evian first limited edition glass bottle in @7I1R9 . It's a distinctive part of Christian Lacroix's design.

The Maison Christian Lacroix has evian the characteristic paseo design exclusively for @3D8D7 with the brand's “Live Young” philosophy - with a playful gradient in pink and blue. The fresh colors should symbolize the pure elegance and purity of evian . Blue stands for the morning sky and pink for the special moment when day and night meet.

The new, colorful Paseo Limited Edition is the pure expression of the Christian Lacroix universe: Paris, extravagance and an ever-youthful spirit.

Other well-known fashion houses such as Kenzo, Elie Saab, Diane von Fürstenberg, Alexander Wang, Jean Paul Gaultier, Paul Smith and Courrèges have already designed limited special editions in recent years and made the most exquisite mineral water in the world a coveted collector's item.

"The collaboration between evian and Christian Lacroix is like a dream come true - and we had the opportunity to work together twice, which makes me a very happy designer," Sacha Walckhoff, Creative Director of Christian Lacroix.

ABOUT evian

Pure elegance, purity and an inimitable taste are characteristic of evian . The natural, still mineral water comes from the Cachat spring in Évian-les-Bains, a spa in the French Alps. The spring is surrounded by a 70,000 hectare nature reserve and no external influences can falsify evian's purity. Filtered through the rocks of the French Alps for 15 years, the low-sodium evian offers a naturally pure taste @9M2B2 thanks to its balanced mineralization. It is the most popular mineral water in the world.

ABOUT the vision

As part of the UN climate conference in Paris in 2015, evian set @6L6G4 the goal of @6L6G4 CO2-neutral by 2017. An important milestone on this path was the conversion of the factory in EVIAN -Bains. As a result, the new plant is now making an important contribution to the brand's overarching goal.

The climate neutrality of the plant could be achieved through a variety of interlocking measures, such as the commissioning of a biogas plant. The plant now draws its own energy entirely from this newly built facility.

The area of the modernized plant amounts to a total of 130,000 square meters. This area includes ten new production lines and one of the largest private train stations in France.

The carbon trust certifies that the plant is CO2-neutral. Through consulting and controlling, the company helps other companies, governments and organizations to reduce their CO2 emissions and operate in a more resource-efficient manner.

The bottle available here is the pink version. We only have a very limited number of bottles left.

Source: Danone Waters Deutschland GmbH | danone-waters.de

750ml still