EVIAN | LTD EDITION off white
EVIAN Limited Edition Bottle "Rainbow Inside" dark blue
evian and visionary designer Virgil Abloh - off white - unveil the first creative project of their limited-edition "One Drop Can Make a Rainbow" collection.
ABOUT THE INSPIRATION
Virgil's designs for evian are inspired by one of nature's most beautiful but simple phenomena: the rainbow.
Regarding this concept, Virgil commented:
"The idea that a drop of water can create a rainbow served as an inspiration and metaphor for my first project as evian's creative consultant for sustainable innovation design.
When light breaks through this droplet, it reveals its full polychromatic potential. We don't just see water, we see endless possibilities and inspirations for everyone. Everyone."
ABOUT THE VIRGIL ABLOH SOMA BOTTLE
An extremely desirable, refillable Soma glass water bottle, intended as a drinking accessory for a trendy and conscious generation who are always on the move and want to enjoy natural mineral water.
The shatterproof glass bottle has a grippy silicone protective cover, a leak-proof cap made of natural bamboo and the Virgil mantra "Rainbow Inside" in a range of eye-catching colours.
SOMA by Virgil Abloh is offered in limited edition exclusively by us in Germany.
ABOUT the vision
At the 2015 UN Climate Change Conference in Paris, evian set itself the goal of becoming CO2-neutral by 2017. An important milestone on this path was the conversion of the plant into EVIAN-les-Bains. As a result, the new plant is now making an important contribution to the brand's overall goal.
The climate neutrality of the plant could be achieved through a variety of interlocking measures, such as the commissioning of a biogas plant. From this newly built plant, the plant now draws completely its own energy.
The total area of the modernized plant is 130,000 square meters. This site includes ten new production lines, as well as one of the largest private railway stations in France.
The co2 neutrality of the plant is certified by the Carbon Trust. Through consulting and controlling, the company helps other companies, governments and organizations to reduce their CO2 emissions and operate more resource-efficiently.Quelle: Danone Waters Deutschland GmbH | danone-waters.de
500ml glass bottle in OVP - no content