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MHD goods - collector's item
EVIAN | Edition year KENZO Japan 2015
Playful, of course. Of course KENZO.
How do you imagine a playful yet mysterious design? evian and KENZO have worked together this year to make that vision a reality. The result is a bottle with a unique design.
For the 7th time in a row, evian has @0L0E6 an exclusive designer @0L0E6 to take an artistic look at the in-house bottles and create an unmistakable design. Following on from successful labels such as Diane von Fürstenberg and Jean-Paul Gaultier, this year the creative directors Carol Lim and Humberto Leon von Kenzo took on this challenge. The result? A playful, mysterious bottle design with French embossing: the zigzag pattern is intended to visualize the French Alps, from whose heart evian rises. The purple lines represent the mountains, the lime-colored stripe the watercourse.
The KENZO creative directors Carol Lim and Humberto Leon took their own artistic look at evian and created an unmistakable design: Inspired - like the KENZO autumn / winter collection - by the mysterious and anarchistic work of the artist and director David Lynch. The defining motifs of the collection and the bottle are broken patterns that playfully pick up on the idea that the elements can be moved. The graphic arrangement of the elements has a very special property: when the bottle is full, you can see a magnifying glass effect. The view of the pure contents of the bottle is crossed by purple fragments and a lime-colored stripe, which makes it appear as if the bottle is crooked and slightly distorted.
Pure elegance, purity and an inimitable taste are characteristic of evian . The natural, still mineral water comes from the Cachat spring in Évian-les-Bains, a spa in the French Alps. The spring is surrounded by a 70,000 hectare nature reserve and no external influences can falsify evian's purity. Filtered through the rocks of the French Alps for 15 years, the low-sodium evian offers a naturally pure taste @1Y3O4 thanks to its balanced mineralization. It is the most popular mineral water in the world.
As creative directors, Humberto Leon and Carol Lim have been enlivening the heart of KENZO since 2011. This heart, the spirit of KENZO, is the basis for the success of the designs. Leon and Lim are the founders of the “Opening Ceremony” concept store, which opened in New York in 2002. Now they are the engine of KENZO and strive to spread their energy in the Parisian fashion world.
The basic attitude of the creative directors is based on a great love for travel, art, culture and fashion. This passion can be found everywhere. During the time of their “Opening Ceremony” concept store, they successfully combined unknown brands and established labels and thus more than lived up to customer expectations.
The new creative duo is anything but ordinary and follows the young Kenzo Takada, who became a sensation with his fashion in the 70s. Driven by the zeitgeist of the 21st century, Leon and Lim see the style of KENZO as a game with its own rules.
The Californian and Asian origins of Humberto Leon and Carol Lim flow into their designs, along with all the creative aspects of their surroundings. In addition, the two creative directors work together with avant-garde artists, numerous musicians, actors and designers. So they managed to take a unique twist of characters, worldviews and images with them to Paris.
Your spontaneity and experience are essential to design fashion these days. Their mission is to convey joy of life through KENZO and to further transport the freshness of the fashion house. They also want to continue to surprise and shake up the fashion jungle.
The special thing about the bottle: When it is filled, you can see a magnifying glass effect. The view of the pure contents of the bottle is crossed by purple-colored fragments and a lime-colored stripe, which makes it appear as if the bottle is crooked and slightly distorted - a real eye-catcher. No wonder that the glass bottles are almost collector's items and the (closed) bottles from old collections at eBay auctions & Co. sometimes reach prices of up to 50 €.
Source: Danone Waters Deutschland GmbH | danone-waters.de
|TDS||357 mg / l|
|hardness||291 mg / l|
|nitrate||3.8 mg / l|
|calcium||78 mg / l|
|magnesium||24 mg / l|
|sodium||5 mg / l|
|potassium||1 mg / l|
|Silica||14 mg / l|
|bicarbonate||357 mg / l|
|sulfate||10 mg / l|
|chloride||5 mg / l|