EVIAN | 2011 Issey Miyake

MHD goods - collector's item

EVIAN | Edition Issey Miyake 2011

After Christian Lacroix, Jean Paul Gaultier and Paul Smith, the Japanese fashion designer Issey Miyake has now dedicated himself to the topic of water and created the new Limited Design Edition 2011 for the water brand.

Miyake's fashion collections are known for the processing of flowing pleated fabrics and playful details. For EVIAN , the @0E4J3 turned the water bottles with a pink flower into a "design object". A few bottles are also available with a green flower. Unfortunately not with us ...

Miyake also shows off his outstanding talent for shapes and colors when designing the evian Limited Edition 2011 - an interplay of lightness and unique design. For evian , the fashion designer, often called the “master of water”, combines his straightforward and exceptionally carefree style with the freshness and purity of the famous French mineral water. An imaginative flower turns the bottle into a design object and transforms every table into a lively and colorful flower meadow. Live young - the slogan and at the same time the motto of evian - is perfectly underlined by the symbiosis of cheerful design and naturally pure mineral water.

The design is extraordinary every time, the water is no different from conventional bottles.

ABOUT Issey Miyake

Issey Miyake was born on April 22, 1938 in Hiroshima, Japan and is now one of the most sought-after Japanese fashion designers. He is known for his exceptionally happy style. Miyake studied graphic design in Tokyo. After graduating in 1964, he left Japan to work in Paris and New York. In 1970 he founded the Miyake Design Studio. A year later, the first collection of his fashion label appeared, which he presented in New York. Colorful silk fabrics and feather-light polyester materials, handcrafted details, technical innovations in the areas of fabric development, processing and recycling are characteristic of Miyake's fashion. Miyake gives people creative freedom when wearing their creations, for example if they can be draped on the body according to their taste. Issey Miyake Mode is in the top price segment. He has also created timeless cult fragrances.

ABOUT evian

Pure elegance, purity and an inimitable taste are characteristic of evian . The natural, still mineral water comes from the Cachat spring in Évian-les-Bains, a spa in the French Alps. The spring is surrounded by a 70,000 hectare nature reserve and no external influences can falsify evian's purity. Filtered through the rocks of the French Alps for 15 years, the low-sodium evian offers a naturally pure taste @2H4T5 thanks to its balanced mineralization. It is the most popular mineral water in the world. The French brand is now part of the Danone Group. In Germany it is distributed by Danone Waters.

750ml still