EVIAN-VEST | Edition year KENZO Japan 2015

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MHD goods - collector's item

EVIAN-VEST | Edition year KENZO Japan 2015

Naturally playful. Naturally KENZO.

How do you imagine a playful yet mysterious design? evian and KENZO collaborated this year to make this idea a reality. The result is a bottle with a unique design.

For the 7th year in a row, evian has asked an exclusive designer label to take an artistic look at its own bottles and create a distinctive design. Following successful labels such as Diane von Fürstenberg and Jean-Paul Gaultier, this year the creative directors Carol Lim and Humberto Leon from Kenzo took on the challenge. The result? A playful, mysterious bottle design with a French feel: the zigzag pattern is intended to visualize the French Alps, from whose heart evian springs. The purple lines represent the mountains, the lime-colored stripe the watercourse.

KENZO creative directors Carol Lim and Humberto Leon have taken their own artistic look at evian and created a distinctive design: Inspired - like KENZO's fall/winter collection - by the mysterious and anarchistic work of the artist and director David Lynch. The distinctive motifs of the collection and the bottle are broken patterns that playfully take up the idea of ​​the elements being movable. The graphic arrangement of the elements has a very special feature: when the bottle is full, you can observe a magnifying glass effect. The view of the pure contents of the bottle is crossed by purple fragments and a lime-colored stripe, making it appear as if the bottle is crooked and slightly distorted.

ABOUT evian

Pure elegance, purity and an inimitable taste are characteristic of Evian. The natural, Still mineral water comes from the Cachat spring in Évian-les-Bains, a spa town in the French Alps. The spring is surrounded by a 70,000 hectare nature reserve and no external influences can distort the purity of Evian. Filtered for 15 years through the rocks of the French Alps, the low-sodium Evian offers a naturally pure taste experience thanks to its balanced mineralization. It is the most widely consumed mineral water in the world.

ABOUT KENZO

Since 2011, Humberto Leon and Carol Lim have been the creative directors of KENZO, bringing the heart of KENZO to life. This heart, the spirit of KENZO, is the basis for the success of the designs. Leon and Lim are the founders of the concept store "Opening Ceremony", which opened in New York in 2002. Now they are the driving force behind KENZO and strive to spread their energy in the Parisian fashion world.

The creative directors' basic attitude is based on a great love of travel, art, culture and fashion. This passion can be found everywhere. During the time of their concept store "Opening Ceremony" they successfully combined unknown brands and established labels and thereby more than met the expectations of customers.

The new creative duo is anything but ordinary and follows the example of the young Kenzo Takada, who became a sensation with his fashion in the 1970s. Driven by the spirit of the 21st century, Leon and Lim see KENZO's style as a game with its own rules.

Humberto Leon and Carol Lim's Californian and Asian roots, along with all the creative aspects of their surroundings, flow into their designs. The two creative directors also work with avant-garde artists, numerous musicians, actors and designers. In this way, they have managed to bring a unique twist of characters, world views and images with them to Paris.

Their spontaneity and experience are essential for designing fashion today. Their mission is to convey the joy of life through KENZO and to continue to convey the freshness of the fashion house. They also want to continue to surprise and shake up the fashion jungle.

The special thing about the bottle: When it is full, you can see a magnifying glass effect. The view of the pure contents of the bottle is crossed by purple fragments and a lime-colored stripe, which makes it look as if the bottle is crooked and slightly distorted - a real eye-catcher. It's no wonder that the glass bottles are almost collector's items and the (closed) bottles from old collections sometimes reach prices of up to €50 on eBay auctions etc.

Source: Danone Waters Deutschland GmbH | danone-waters.de

750ml Still