EVIAN | Edition vintage Christian Lacroix 2017 Rouge

MHD goods - collector's item

EVIAN | Edition vintage Lacroix 2017 Rouge

Creative anniversary with Christian Lacroix 2017

On the occasion of the tenth anniversary of the evian Limited Edition, evian and Christian Lacroix are working together again.

For the tenth time, evian and a world-renowned fashion designer have teamed up to create an exclusive limited edition in the form of a specially designed glass bottle for evian. For this special anniversary, evian is once again bringing on board the designer who started this unique fusion of fashion and the natural mineral water from the French Alps: Christian Lacroix.

In 2007, the two brands brought together a vision: to combine the natural purity of natural mineral water with the creativity of fashion designers. This laid the foundation for the cooperation between evian and numerous excellent designers.

To celebrate this success story, Christian Lacroix has reinvented the Paseo pattern as a tribute to evian's live young spirit. The delicate embroidery design, which is actually mainly found in haute couture, was used for the first time outside of the Christian Lacroix fashion collection on evian's first limited edition glass bottle in 2008. It's a distinctive part of Christian Lacroix's design.

Exclusively for evian, the Maison Christian Lacroix has reinterpreted the characteristic Paseo design according to the brand's "Live Young" philosophy - with a playful color gradient in pink and blue. The fresh shades are intended to symbolize the pure elegance and purity of evian. Blue stands for the morning sky and pink for the special moment when day and night meet.

The new, colorful Paseo Limited Edition is the pure expression of the universe of Christian Lacroix: Paris, extravagance and an ever youthful spirit.

Other well-known fashion houses such as Kenzo, Elie Saab, Diane von Fürstenberg, Alexander Wang, Jean Paul Gaultier, Paul Smith and Courrèges have already designed limited special editions in recent years and made the most exquisite mineral water in the world a coveted collector's item.

"The collaboration between evian and Christian Lacroix is ​​like a dream come true - and we've had the opportunity to work together twice, which makes me a very happy designer," Sacha Walckhoff, Creative Director of Christian Lacroix.

ABOUT evian

Pure elegance, purity and an inimitable taste are characteristic of evian. The natural, Still mineral water comes from the Cachat spring in Évian-les-Bains, a spa town in the French Alps. The spring is surrounded by a 70,000 hectare nature reserve and no external influences can falsify the purity of evian. Filtered through the rocks of the French Alps for 15 years, the low-sodium evian offers a naturally pure taste experience thanks to its balanced mineral content. It is the most drunk mineral water in the world.

ABOUT the vision

At the 2015 UN climate conference in Paris, evian set itself the goal of becoming CO2-neutral by 2017. An important milestone on this path was the conversion of the plant in Evian-les-Bains. From now on, the new plant will make an important contribution to the overriding goal of the brand.

The climate neutrality of the plant was achieved through a variety of interlocking measures, such as the commissioning of a biogas plant. The plant now obtains all of its own energy from this newly built facility.

The area of ​​the modernized plant amounts to a total of 130,000 square meters. Among other things, ten new production lines and one of the largest private train stations in France are located on this site.

The Carbon Trust certifies that the plant is carbon neutral. By providing advice and controlling, the company helps other companies, governments and organizations to reduce their CO2 emissions and operate more resource-efficiently.

The bottle available here is the pink edition. We only have the bottles in very limited quantities.

Source: Danone Waters Germany GmbH | danone-waters.de

750ml Still