EVIAN | Edition vintage Issey Miyake 2011--
MHD goods - collector's item
EVIAN | Edition vintage Issey Miyake 2011
After Christian Lacroix, Jean Paul Gaultier and Paul Smith, the Japanese fashion designer Issey Miyake has now dedicated himself to the subject of water and created the new Limited Design Edition 2011 for the water brand.
Miyake's fashion collections are known for their use of flowing pleated fabrics and playful details. For Evian, the fashion designer turned the water bottle with a pink flower into a "design object". A few bottles are also available with a green flower. Unfortunately not with us...
Miyake also showcases his outstanding talent for shapes and colors in the design of the evian Limited Edition 2011 – an interplay of lightness and unique design. For evian, the fashion designer, often referred to as the "master of water", combines his straightforward and extraordinarily carefree style with the freshness and purity of the famous French mineral water. An imaginative flower turns the bottle into a design object and transforms every table into a lively and colorful flower meadow. Live young – evian's slogan and motto at the same time – is perfectly underlined by the symbiosis of cheerful design and naturally pure mineral water.
The design is exceptional every time, and the water is no different than in conventional bottles.
ABOUT Issey Miyake
Issey Miyake was born in Hiroshima, Japan on April 22, 1938 and is today considered one of the most sought-after Japanese fashion designers. He is known for his extraordinarily cheerful style. Miyake studied graphic design in Tokyo. After graduating in 1964, he left Japan to work in Paris and New York. In 1970 he founded the Miyake Design Studio. A year later the first collection of his fashion label appeared, which he presented in New York. Characteristic of Miyake's fashion are colorful silk fabrics and feather-light polyester materials, handcrafted details, technical innovations in the areas of fabric development, processing and recycling. Miyake gives people creative freedom when wearing his creations, for example if they can be draped on the body according to taste. Issey Miyake fashion is in the top price segment. He has also created timeless cult fragrances.
Pure elegance, purity and an inimitable taste are characteristic of evian. The natural, still mineral water comes from the Cachat spring in Évian-les-Bains, a spa town in the French Alps. The spring is surrounded by a 70,000 hectare nature reserve and no external influences can falsify the purity of evian. Filtered through the rocks of the French Alps for 15 years, the low-sodium evian offers a naturally pure taste experience thanks to its balanced mineral content. It is the most drunk mineral water in the world. The French brand now belongs to the Danone group. In Germany it is distributed by Danone Waters.