EVIAN | Edition vintage KENZO Japan 2015--
MHD goods - collector's item
EVIAN | Edition vintage KENZO Japan 2015
Of course playful. KENZO, of course.
How do you imagine a playful yet mysterious design? evian and KENZO have worked together this year to make this vision a reality. The result is a bottle with a unique design.
For the 7th time in a row, evian asked an exclusive designer label to take an artistic look at the in-house bottles and create a distinctive design. After successful labels such as Diane von Fürstenberg and Jean-Paul Gaultier, the creative directors Carol Lim and Humberto Leon from Kenzo took up this challenge this year. The result? A playful and mysterious bottle design with a French influence: the zigzag pattern is intended to visualize the French Alps, from whose heart evian springs. The purple lines represent the mountains, the lime stripe the watercourse.
KENZO creative directors Carol Lim and Humberto Leon took their own artistic look at evian and created a distinctive design: inspired – like the KENZO autumn/winter collection – by the mysterious and anarchistic work of artist and director David Lynch. Distinctive motifs of the collection and the bottle are broken patterns that playfully pick up on the idea of the elements being movable. The graphic arrangement of the elements has a very special property: when the bottle is full, you can see a magnifying glass effect. The view of the bottle's pure contents is crossed by purple fragments and a lime-colored stripe, making it appear as if the bottle is askew and slightly distorted.
Pure elegance, purity and an inimitable taste are characteristic of evian. The natural, still mineral water comes from the Cachat spring in Évian-les-Bains, a spa town in the French Alps. The spring is surrounded by a 70,000 hectare nature reserve and no external influences can falsify the purity of evian. Filtered through the rocks of the French Alps for 15 years, the low-sodium evian offers a naturally pure taste experience thanks to its balanced mineral content. It is the most drunk mineral water in the world.
Since 2011, Humberto Leon and Carol Lim have enlivened the heart of KENZO as creative directors. This heart, the spirit of KENZO, is the basis for the success of the designs. Leon and Lim are the founders of the concept store Opening Ceremony, which opened in New York in 2002. Now they are the engine of KENZO and strive to spread their energy in the Parisian fashion world.
The basic attitude of the creative directors is based on a great love for travel, art, culture and fashion. This passion can be found everywhere. During the time of their concept store "Opening Ceremony" they have successfully combined unknown brands and established labels and thereby more than lived up to the expectations of the customers.
The new creative duo is anything but ordinary and follows the young Kenzo Takada, who became a fashion sensation in the 70s. Driven by the spirit of the 21st century, Leon and Lim see KENZO's style as a game with its own rules.
Humberto Leon and Carol Lim's Californian and Asian origins flow into their designs along with all the creative aspects of their surroundings. In addition, the two creative directors work together with avant-garde artists, numerous musicians, actors and designers. In this way they managed to take a unique twist of characters, worldviews and images with them to Paris.
Her spontaneity and experience are essential for designing fashion today. Their mission is to convey joie de vivre through KENZO and to further transport the freshness of the fashion house. They also want to continue to surprise and shake up the fashion jungle.
The special thing about the bottle: when it is full, you can observe a magnifying glass effect. The view of the bottle's pure contents is crossed by purple fragments and a lime-colored stripe, giving the bottle the appearance of being crooked and slightly distorted - a real eye-catcher. No wonder that the glass bottles are almost collector's items and the (closed) bottles from old collections sometimes reach prices of up to €50 on eBay auctions & Co.
Source: Danone Waters Germany GmbH | danone-waters.de