EVIAN | Edition Paul Smith 2010

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Collector's item

EVIAN | Edition Paul Smith 2010

Paul Smith, the English fashion czar, has been drinking evian since he was 12 years old, so it was very special for him to present his favorite water in a new look.

Sir Paul Smith, who has long since been knighted by the Queen, sees fashion with a twinkle in his eye. His designs are unmistakable thanks to his famous, colorful striped pattern: cars, sports equipment, handbags, interiors, fragrance bottles and now the Evian bottle. Its playful design emphasizes the lightness and purity of the famous French water. The two complement each other perfectly, as they stand for "live young". For fashion icon Smith, youthfulness is not just a matter of age, but rather a matter of attitude. Delicate stripes in whimsical, delightful colors of green, orange, red and blue playfully entwine the neck of the bottle and give the evian Special Edition a certain light-heartedness.

Take a strong brand that can look back on a long history, a brand that has transcended changing times without deviating much from its core values and design. How can you give it a new twist, improve perception and present it from a different angle? Add a human being. Add a charismatic person who is not too far removed from the product. Someone who fits. Someone like Paul Smith.

The style of a design icon and the youthful spirit of Evian have come together in 2010 to create a vibrant bottle for the finest occasions. Paul Smith is known for his fun and optimistic attitude. Together with evian, he has launched a new limited edition bottle that represents energetic youth and style. Beautifully designed with vibrant colors that pay tribute to the designer's famous stripes; Paul Smith has creatively captured the purity of natural mineral water from the Alps in his own way.

Paul Smith states; "Youth is not just a question of age, it's also a question of attitude. When I started the designs, I wanted to use beautiful, bright and fun colors because life is about living young, being youthful and enjoying yourself every day. The design is the embodiment of Evian. "Elegant and colorful, Paul Smith's new limited edition for evian Limited Edition offers the right touch of chic and fun for any festive event. The limited edition by Paul Smith is sold out worldwide and is only available in limited quantities.

A beautiful glass bottle with colorful stripes on the top, printed with organic ink!

ABOUT evian

Pure elegance, purity and an inimitable taste are characteristic of evian. The natural, still mineral water comes from the Cachat spring in Évian-les-Bains, a spa resort in the French Alps. The spring is surrounded by a 70,000-hectare nature reserve and no external influences can adulterate the purity of evian. Filtered for 15 years through the rock of the French Alps, the low-sodium evian offers a naturally pure taste experience thanks to its balanced mineralization. It is the most consumed mineral water in the world.

ABOUT the vision

As part of the 2015 UN Climate Change Conference in Paris, evian has set itself the goal of becoming CO2-neutral by 2017. An important milestone on this path was the conversion of the plant in Evian-les-Bains. The new plant is now making an important contribution to the brand's overarching goal.

The plant's climate neutrality was achieved through a number of interlinked measures, such as the commissioning of a biogas plant. The plant now obtains all of its own energy from this newly built plant.

The modernized plant covers a total area of 130,000 square meters. The site includes ten new production lines and one of the largest private railroad stations in France.

The plant's CO2 neutrality is certified by the Carbon Trust. The company helps other companies, governments and organizations to reduce their CO2 emissions and operate in a more resource-conserving manner through consulting and controlling.

Source: Danone Waters Deutschland GmbH | danone-waters.de

750ml still